Select media coverage of Edward:
This is a 20-minute interview with Mike Saunders on Business Innovation Radio where I talk about the book
An article I wrote in Marketing Tech Insights Magazine (page 25) on making marketing less complicated
Individualized Marketing interview for an eBook by Teradata [Note: They will ask for your email address to download the book]
The same Individualized Marketing book was turned into a slideshare with some quotes
Agencyspotter “expert interview”
Quote in The Street trend piece on how children are increasingly becoming responsible for their parents financial well-being.
Wealth Engine Top 10 CMOs to watch in 2015
Time Magazine’s Money.com on APFM’s in-house senior housing price index [interview]
Senior Housing News on how to manage care around the holidays
McKnights on Lessons Learned helping over 1 million families at APFM
Zintro on the biggest mistakes companies make doing market research
CIO.com on how to target marketing at Boomers
MediaPost (Adobe) on how seniors and boomers are using social media
New York Times on the launch of Expedia Rewards and the Elite+ VIP Hotel upgrade program
Wharton’s entrepreneurship blog guest post where I argue you should “find a boring industry”